Technical SEO is everything a visitor never sees but Google checks before it decides whether to rank a page. I crawl the site the way a search engine does, read what Search Console is reporting, test speed and layout stability on real phones, and trace every redirect and duplicate page, then I fix what I find directly in the code rather than handing you a list. That matters because a broken sitemap or a slow template can quietly cap the results of every other SEO effort, and most of these problems have been sitting there since the site launched. I do this work for businesses across Iowa, Missouri, and Illinois, on sites I built and on sites I've never touched before.