Content marketing is the ongoing engine that produces useful material for the people you want as customers, then puts it in front of them through your blog, email, social, and anywhere else they already spend time. Each month I plan the topics, write the articles, script the videos, design the guides and case studies, and cut everything into the shorter pieces your other channels need. That is different from SEO content strategy, which decides what your website needs in order to rank; this is about steadily building an audience that trusts you and keeping it fed. It also happens to be an efficient way to run the rest of your marketing, since one good article can become a newsletter, five social posts, and a video script.